Summer has always been about gathering.
Long dinners outside. Backyard cookouts. Music playing in the background. Friends lingering long after sunset. The simple joy of being together.
And while not everyone has a garden, everyone can bring one. This summer, we're embracing the idea of "Bring Your Own Garden" by turning flowers into part of the experience, not just the décor. Whether you're hosting a holiday celebration, birthday brunch, pool party, family reunion, or casual dinner with friends, flowers have a way of slowing everyone down and bringing people together.
Instead of simply placing pre-made flower arrangements around the table, invite your guests to create them.
Our Build Your Own Bloom Bar Kit makes it easy to transform any gathering into an interactive experience. Set out fresh flowers, wrapping materials, and tools, and let guests create their own bouquets to enjoy throughout the party or take home afterward. It's a conversation starter, party favor, and creative activity all in one.
Looking for something more intimate? A DIY Bloom Box makes the perfect activity for a relaxed afternoon of arranging with friends. Add a playlist, a charcuterie board, and a few hours with nowhere to be, and you've created something far more memorable than decorations alone.
This summer also marks America’s 250th birthday and to commemorate the occasion, we’ve launched the America in Bloom Collection, a summer-long celebration inspired by the people, cultures, and traditions that make our country beautiful. From Blooming with Pride and Bloomteenth to America the Bloomiful and Blooms on the Bluff, each recipe tells a different story through flowers.
And that's what summer entertaining is really about. Creating space for stories. For laughter. For traditions old and new. For celebrating the people around the table. Because flowers have never just been about what you see. They're about what you experience together.
So whether you're hosting a backyard barbecue, celebrating a milestone, or simply looking for an excuse to gather, consider bringing your own garden.
We'll bring the flowers. You bring the people.
Shop our DIY Bloom Boxes, Build Your Own Bloom Bar Kits, and the America in Bloom 250 Collection to make this summer one to remember.
